Case Studies, HMI & UX

Jaguar Land Rover Case Study: Adaptive HMI – Balancing User and Business Priorities

Car HMI USA is an award-winning international knowledge exchange platform bringing together all stakeholders leading the technical and design future of automotive HMIs and UX. For the 6th time in 2020, during 2 1/2 days you will get the unique chance to engage with your OEM, T1 & Supplier peers to discuss innovative opportunities as well as challenges in HMI and UX development that lie ahead in the industry. The event provides you with precise insights into new business use cases, concepts, technical challenges and innovations while offering you the chance to discuss specific roadmaps for autonomous vehicles, MaaS, robo taxis, car sharing and under the motto “Intuitive Vehicles + Next Generation UX + HMIs”

A new exclusive on-demand video from this year’s “from Home” version is on air today:

A Business & UX Focused Approach to Adaptive HMI by Learning about People by Alan Armstrong, Technical Specialist – AI Based Personalised UX at Jaguar Land Rover.

Alan reviews some challenges and opportunities of ACES/CASE which a smarter and personalized UX can help with. He offers a slightly technical look at how to apply (big) data, connectivity and AI to improve the UX and ‘smarten’ the HMI.

This video gives an appreciation of the challenges, risks, and opportunities, which AI-based HMI’s represent – and offers insights on the concept of systems that adapt based on interactions with people.

Listen to more inspiring keynotes and join
the 2020 “live” version of Car HMI USA !

November 16 – 17, 2020, Detroit, USA