Car HMI USA is an award-winning international knowledge exchange platform bringing together all stakeholders leading the technical and design future of automotive HMIs and UX. For the 6th time in 2020, during 2 1/2 days you will get the unique chance to engage with your OEM, T1 & Supplier peers to discuss innovative opportunities as well as challenges in HMI and UX development that lie ahead in the industry. The event provides you with precise insights into new business use cases, concepts, technical challenges and innovations while offering you the chance to discuss specific roadmaps for autonomous vehicles, MaaS, robo taxis, car sharing and under the motto “Intuitive Vehicles + Next Generation UX + HMIs”
Today, we would like to share some insights with an exclusive on-demand video from this year “from Home” version:
The Future of Mobility & HMI - Bridging the Gap from Concept & Hype to Production and Reality by Mark Boyadjis, Global Technology Lead at IHS Markit
In his case study, Mark gives insights into these key topics:
- Is the automotive industry chasing its tail?
- Macro trends in UX
- Taking consumer insights and transforming them into next-generation products